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Google
http://www.google.com
Google is of course by far the largest search engine in the world both by number of searches performed, number of unique visitors and number of pages indexed. Google was originally a Stanford University project by students Larry Page and Sergey Brin called BackRub. By 1998, the name had been changed to Google, and the project jumped off campus and became the private company Google. It is now one of the largest publicly traded companies in the world quoted on the Nasdaq Stock market under the symbol GOOG.
How To Get Listed In Google - Chances are if you have at least one link pointing to you site then your page is listed in Google. Google has a bunch of free and paid services for webmasters including the best free site stat counter available Google Analytics, Website Optimizer and more in the Webmaster Tools section. Use their Webmaster Tools to submit your sites and sitemaps, check the top searched for keywords where your site shows up in the results and run diagnostics on your robots.txt files and your meta tags.
Yahoo
http://www.yahoo.com
Launched in 1994, Yahoo is the web's oldest "directory," a place where human editors organize web sites into categories. However, in October 2002, Yahoo made a giant shift to crawler-based listings for its main results. These came from Google until February 2004. Now, Yahoo uses its own search technology. You can submit your site to Yahoo Search for free and/or you can bid on keywords to be listed under. Like Google, Yahoo also has a webmaster section which you can view backlinks to your site and submit your sitemap for free.
For premium submission to the Yahoo Directory For web sites that do not feature adult content or services, the Yahoo! Directory Submit service costs US$299 (nonrefundable) for each Directory listing that is submitted. Furthermore, for each listing accepted into the Directory, there is a recurring annual fee of US$299 to maintain the listing in the Directory for the subsequent year. For sites that include adult content or services, the nonrefundable initial fee is US$600 and the recurring annual fee is US$600. The higher cost for sites with adult content reflects the fact that Yahoo! directory team uses a more complex and time-intensive review process for sites offering adult content and/or services.
The Yahoo directory is a human edited catagorized list of sites and can be searched from the Yahoo Directory home page, as opposed to the regular Yahoo.com home page. Then you'll get both directory category links ("Related Directory Categories") and "Directory Results," which are the top web site matches drawn from all categories of the Yahoo Directory.
Adult sites must pay a hefty fee to be included in the Yahoo Directory's commercial listings, and they must meet editor approval before being accepted. Non-commercial content is accepted for free. Yahoo's content acquisition program also offers paid inclusion, where sites can also pay to be included in Yahoo's crawler-based results. This doesn't guarantee ranking, Yahoo promises. The CAP program also bring in content from non-profit organizations for free.
Like Google, Yahoo sells paid placement advertising links that appear on its own site and which are distributed to others. Yahoo purchased Overture in October 2003. Overture was formerly called GoTo until late 2001. More about it can be found on the Paid Listings Search Engines page. Overture purchased AllTheWeb (see below) in March 2003 and acquired AltaVista (see below) in April 2003. Now Yahoo controls both of these search technologies thanks to its purchase of Overture. The technology of AltaVista and AllTheWeb was combined with that of Inktomi, a crawler-based search engine that grew out of UC Berkeley and then launched as its own company in 1996, to make the current Yahoo crawler. Yahoo purchased Inktomi in March 2003.
How To Get Your Site Listed In Yahoo - Select from the different options on their webmaster submit page.
Cuil
http://www.cuil.com
How To Get Your Site Listed In Cuil - Cuil will likely index you or ignore you automatically with their robot called Twiceler, if it ignored you or you can't wait you can request a crawl from their website.
Ask Jeeves initially gained fame in 1998 and 1999 as being the "natural language" search engine that let you search by asking questions and responded with what seemed to be the right answer to everything. In reality, technology wasn't what made Ask Jeeves perform so well. Behind the scenes, the company at one point had about 100 editors who monitored search logs. They then went out onto the web and located what seemed to be the best sites to match the most popular queries.
In 1999, Ask acquired Direct Hit, which had developed the world's first "click popularity" search technology. Then, in 2001, Ask acquired Teoma's unique index and search relevancy technology. Teoma was based upon the clustering concept of subject-specific popularity. Today, Ask depends on crawler-based technology to provide results to its users. These results come from the Teoma algorithm, now known as ExpertRank.
How To Get Listed In Ask.com - Currently the only way to guarentee listing in Ask.com is to purchase a sponsored listing. Paid listings come from Ask Sponsored Listings. Ask Sponsored Listings is the search engine marketing extension of Ask.com, a Top Tier search engine. A wholly owned business of IAC (Nasdaq: IACI), Ask.com is headquartered in Oakland, California with offices throughout the United States, as well as in Europe and Asia.
Smaller Search Engines
The search engines below are other good choices to consider when looking to increase and specifically target your traffic.
AllTheWeb.com
http://www.alltheweb.com
AllTheWeb.com was previously owned by a company called FAST and used as a showcase for that company's web search technology. That's why you sometimes may sometimes hear AllTheWeb.com also referred to as FAST or FAST Search. However, the search engine was purchased by search provider Overture (see below) in late April 2003, then later become Yahoo's property when Yahoo bought Overture. It no longer has a connection with FAST. It is currently powered by Yahoo and has similar search results.
AOL Search
http://aolsearch.aol.com
(internal)
http://search.aol.com/(external)
AOL Search provides users with editorial listings that comb Google's crawler-based index. The same search on Google and AOL Search will come up with very similar matches. People that use AOL Search are primarily AOL users. The "internal" version of AOL Search provides links to content only available within the AOL online service. In this way, users can search AOL and the entire web at the same time. The "external" version lacks these links.
How To Get Listed On AOL Search - AOL essentially duplicates the editorial and ad listings that are shown on Google, so you need to be listed with Google in one of these ways, as described above.
HotBot
http://www.hotbot.com
HotBot provides easy access to the web's three major crawler-based search engines: Yahoo, Google and Teoma. Unlike a meta search engine, it cannot blend the results from all of these crawlers together. Nevertheless, it's a fast, easy way to get different web search "opinions" in one place. HotBot's "choose a search engine" interface was introduced in December 2002. However, HotBot has a long history as a search brand before this date.
HotBot debuted in May 1996, it gained a strong following among serious searchers for the quality and comprehensiveness of its crawler-based results, which were provided by Inktomi, at the time. It also caught the attention of experienced web users and techies, especially for the unusual colors and interface it continues to sport today. HotBot gained more notoriety when it switched over to using Direct Hit's "clickthrough" results for its main listings in 1999. Direct Hit was then one of the "hot" search engines that had recently appeared. Unfortunately, the quality of Direct Hit's results couldn't match those of another "hot" player that had debuted at the same time, Google. HotBot's popularity began to drop.
Even worse, HotBot also suffered by being owned by Lycos (now Terra Lycos). Lycos had acquired HotBot when it purchased Wired Digital in October 1998. Lycos failed to make search a priority on its flagship Lycos site as well as HotBot through much of 1999 and 2000, as it focused instead on adding "portal" features. The company refocused on search in late 2001, making significant improvements to the Lycos site and, as noted, reworked the HotBot site at the end of 2002.
How To Get Your Site Listed In Hot Bot - For the main editorial listings at HotBot, you need to be listed with the three major crawlers that it can query Yahoo, Google and Teoma. Follow the links for these crawlers on this page.
The search engines below are still decent opportunities in the sense that they either still receive significant amounts of traffic or they've earned a reputation in the past that still causes some people to consider them to be important.
AltaVista
http://www.altavista.com
AltaVista went online in December 1995 and for several years was the "Google" of its day, in terms of providing relevant results and having a loyal group of users that loved the service. Sadly, an attempt to turn AltaVista into a portal site in 1998 saw the company lose track of the importance of search. Over time, relevancy dropped, as did the freshness of AltaVista's listings and the crawler's coverage of the web.
Today AltaVista is once again focused on search. Results come from Yahoo, and tabs above the search box let you go beyond web search to find images, MP3/Audio, Video, human category listings and news results. AltaVista was originally owned by Digital, then taken over by Compaq, when that company purchased Digital in 1998. AltaVista was later spun off into a majority owned company of CMGI, Inc [Nasdaq: CMGI]. Overture then purchased the search engine in April 2003 for $140 in cash and stock, then it later became part of Yahoo when Yahoo bought Overture.
How To Get Listed In Alta Vista Results - AltaVista's results are primarilly from Yahoo Search so if you get listed in Yahoo you should show up in AltaVista's results. They also provide a manual site submission.
Gigablast
http://www.gigablast.com
Compared to Google, Yahoo or even Teoma, Gigablast has a tiny index of the web. Founded in 2000, Gigablast was created to index up to 200 Billion pages with the least amount of hardware possible. Gigablast provides large-scale, high-performance, real-time information retrieval technology for partner sites. The company offers a variety of features including topic generation and the ability to index multiple document formats. This search delivery mechanism gives a partner "turn key" search capability and the capacity to instantly offer search at maximum scalability with minimum cost. In addition, the Gigablast website (www.gigablast.com) provides unique "Gigabits" of information, enabling visitors to easily refine their search based upon related topics from search results.
How To Get Listed On Gigablast - Gigablast is a meta based search engine which also has results from Yahoo, Google and DMOZ
Live Search
http://www.live.com/
Live Search (formerly Windows Live Search) is the name of Microsoft's web search engine, successor to MSN Search, designed to compete with the industry leaders Google and Yahoo. The search engine offers some innovative features, such as the ability to view additional search results on the same web page (instead of needing to click through to subsequent search result pages) and the ability to adjust the amount of information displayed for each search-result (i.e. just the title, a short summary, or a longer summary). It also allows the user to save searches and see them updated automatically on Live.com. The service was previously powered by LookSmart results and gained top marks for having its own team of editors that monitored the most popular searches being performed to hand-pick sites believed to be the most relevant. The system worked well.
How To Get Listed On MSN Live Search - You can submit editorial sites here. Read the Microsoft adCenter page about paid listings.
LookSmart
http://www.looksmart.com
LookSmart is primarily a human-compiled directory of web sites. It gathers its listings in two ways. Commercial sites pay to be listed in its commercial categories, making the service very much like an electronic "Yellow Pages." However, volunteer editors at the LookSmart-owned Zeal directory also catalog sites into non-commercial categories for free. Though Zeal is a separate web site, its listings are integrated into LookSmart's results.
LookSmart launched independently in October 1996, was backed by Reader's Digest for about a year, and then company executives bought back control of the service. In December of 1998 Looksmart announced it was taking a strict stance against pornographic material and decided not to list adult sites in its search results or even take sponsored ads linking to adult oriented content. Their main reason for this was they had a 60% female audience. Which today makes them lookstupid since pornography geared towards women is now the fastest growing niche in the adult internet business.
Lycos
http://www.lycos.com
Lycos is one of the oldest search engines on the web, launched in 1994. It ceased crawling the web for its own listings in April 1999 and instead provides access to human-powered results from LookSmart for popular queries and crawler-based results from Yahoo for others. "Fast Forward" lets you see search results in one side of your screen and the actual pages listed in another. Relevant categories of human-compiled information from the Open Directory appear at the bottom of the search results page. Lycos is owned by Terra Lycos, a company formed with Lycos and Terra Networks merged in October 2000. Terra Lycos also owns the HotBot search engine described above.
How To Get Your Site Listed In Lycos - For the main editorial listings at Lycos, you need to be listed with AllTheWeb.com, which is described above on this page. Paid listings come from Overture, described below, and additional paid listings come from Terra Lycos's own program, as described in this article.
Netscape Search
http://search.netscape.com
Owned by AOL Time Warner, Netscape Search uses Google for its main listings, just as does AOL's other major search site, AOL Search. The main difference between Netscape Search and Google is that Netscape Search will list some of Netscape's own content at the top of its results.
How To Get Listed In Netscape Search - Netscape essentially duplicates the editorial and ad listings that are shown on Google, so you need to be listed with Google in one of these ways, as described above on this page.
Open Directory
http://dmoz.org/
The Open Directory uses volunteer editors to catalog the web. Formerly known as NewHoo, it was launched in June 1998. It was acquired by AOL Time Warner-owned Netscape in November 1998, and the company pledged that anyone would be able to use information from the directory through an open license arrangement. While you can search at the Open Directory site itself, this is not recommended. The site has no "backup" results that kick in should there not be a match in the human-compiled database. In addition, the ranking of sites during keyword searching is poor, while alphabetical ordering is used when you choose to "browse" categories by topic.
Instead, to scan the valuable information compiled by the Open Directory, consider using the version offered by Google, the Google Directory. Here, keyword searching uses Google's refined relevancy algorithms and makes use of link analysis to better propel good pages from the human database to the top. In addition, when viewing sites by category, they will be listed in PageRank order, which means the most popular sites based on analyzing links from across the web will be listed first.
How To Get Listed In The Open Directory Project - On their submit a site page they have an extensive list of rules you must comply with in order to get listed. Some of these rules include: having a unique site with exclusive content and NOT made up of purely affiliate links, having no blind or misleading links, not being just a link farm, etc.
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